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商品編號： 9-796-077 出版日期： 1995/12/01 作者姓名： Spar, Debora L. 商品類別： Other 商品規格： 20p 再版日期： 1999/02/25 地域： United States;Japan 產業： Retail trade;Toys 個案年度： 1991 - 1991
商品敘述：
Documents the American retailer''s process of entry into the Japanese toy market. Discusses the history of Toys ""R"" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems. Eager to enter the world''s second largest toy market, Toys ""R"" Us executives begin in the late 1980s to formulate strategies for opening large discount toy stores in Japan. The American company faces a series of setbacks due to Japanese store-size regulation, application procedures, and a long-standing multilayered distribution system. Continued effort and the acceptance of a Japanese partner enable the company to prepare for the opening of a Toys ""R"" Us outlet in 1991. Faced with a lack of direct distribution deals and high land and labor costs, executives of Toys ""R"" Us Japan worry about the ultimate success of their new venture.
涵蓋領域：
Marketing channels;Cross-cultural relations;Business & government relations
相關資料：
Case Teaching Note, (5-798-007), 21p, by Debora L. Spar;Spreadsheet Supplement, (XLS331), 0p, by Debora L. Spar
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